Author: Shefali Dhamija
Website: http://blog.merosys.com/restaurants/some-keys-to-great-resta…

There are a number of marketing tactics that restaurateurs employ to lift sales at their restaurants. But great marketing is about solid operational execution, effective positioning and the cumulative results of marketing inside the four walls of your restaurant and in the immediate trading area .

Branding: It’s what customers, employees , vendors, the media and all other key constituents come to expect in dealing with your restaurant. Brand-building is closing the gap between what you promise and what you deliver. A strong brand is one that has alignment between the promise and execution. It’s not something that happens when you advertise, and it’s not that people recognize your logo or recall your advertising.

Positioning: Positioning is an under-leveraged restaurant marketing component. Positioning is the place you hold in the customers or prospects mind relative to the competition. Effective positioning involves incorporation of your Unique Selling Proposition (USP). The…

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