Author: Shefali Dhamija
Website: http://blog.merosys.com/restaurant-menu/mistakes-that-lead-y…

Everyone in the restaurant business knows how tough the restaurant business is. Sometimes opening up a restaurant may be one of the worst investments. Most restaurant fail. According to Cornell University, and the National Restaurant Association, 60% of restaurants fail within the first three years of operation. After five years, the number might be as high as 75%.

While the risk of opening a restaurant is huge, the reward can also be huge. If you follow the right concept, and manage it well, you could see your investment paid off in few years. All you need to do is to avoid these top reasons behind the failure of a restaurant.

1) No Unique Selling Point: It is not just food that appeals to the customers, they need a reason to come to you instead of your competition.

Good food and/or service is not a unique selling point. It does understate the importance of great food and service, but it isn’t the only reason someone is going to try your restaurant. If you want to offer…

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