Author: Shefali Dhamija
Website: http://blog.merosys.com/restaurants/bring-the-green-revoluti…

A good business sense means to act as per the ongoing scenario. Since environment safety is a hot topic these days, so being the owner of a restaurant business, you should also contribute towards it. This lets you to be responsible about the environment and surroundings where you run your restaurant business.

There are many ways to start an eco-friendly move for your restaurant which can boost your profits at the same time. By changing the way you run your restaurant and taking the most obvious environmental protection step first, your business can set a positive example for others in restaurant industry. Following are some easy ways in which you can  protect your surroundings:

1)Recycle all waste paper, glass, cardboard and plastic bags and invest in a waste compactor. Try to implement a glass imploder in restaurant which will significantly decrease the waste output.

2)Collect, compost and recycle all the waste food and used kitchen oil.

3)Start using biodegradable products such…

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Author: Shefali Dhamija
Website: http://blog.merosys.com/restaurant-menu/mistakes-that-lead-y…

Everyone in the restaurant business knows how tough the restaurant business is. Sometimes opening up a restaurant may be one of the worst investments. Most restaurant fail. According to Cornell University, and the National Restaurant Association, 60% of restaurants fail within the first three years of operation. After five years, the number might be as high as 75%.

While the risk of opening a restaurant is huge, the reward can also be huge. If you follow the right concept, and manage it well, you could see your investment paid off in few years. All you need to do is to avoid these top reasons behind the failure of a restaurant.

1) No Unique Selling Point: It is not just food that appeals to the customers, they need a reason to come to you instead of your competition.

Good food and/or service is not a unique selling point. It does understate the importance of great food and service, but it isn’t the only reason someone is going to try your restaurant. If you want to offer…

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Author: Shefali Dhamija
Website: http://blog.merosys.com/restaurants/some-keys-to-great-resta…

There are a number of marketing tactics that restaurateurs employ to lift sales at their restaurants. But great marketing is about solid operational execution, effective positioning and the cumulative results of marketing inside the four walls of your restaurant and in the immediate trading area .

Branding: It’s what customers, employees , vendors, the media and all other key constituents come to expect in dealing with your restaurant. Brand-building is closing the gap between what you promise and what you deliver. A strong brand is one that has alignment between the promise and execution. It’s not something that happens when you advertise, and it’s not that people recognize your logo or recall your advertising.

Positioning: Positioning is an under-leveraged restaurant marketing component. Positioning is the place you hold in the customers or prospects mind relative to the competition. Effective positioning involves incorporation of your Unique Selling Proposition (USP). The…

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Author: Shefali Dhamija
Website: http://blog.merosys.com/online-food-ordering/restaurant-staf…

Your restaurant staff  is one of the most critical factors on which the success of your restaurant depends. It becomes more important than ever to keep your employees happy and productive. When employees are happy, they feel satisfied and have a sense of accomplishment in their work.

In a restaurant with traditional system of ordering or we say where there is no online food ordering system, each and every person in staff from manager to cashier, from chef to waiter, is busy. They have to take care of every thing such as number of customers, table reservations, payments, takeout/delivery orders etc. by themselves which sometimes can become a matter of physical and mental stress resulting into quitting the job finally. According to a research study, the restaurant industry has one of the largest attrition rates as compared to any other industry.

Since your restaurant employees constantly keep on looking for ways to make your customers’ experience as enjoyable as possible, so it…

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Author: Shefali Dhamija
Website: http://blog.merosys.com/celebration/wish-you-a-happy-propero…

Here is a wishing that the coming year is a glorious one that rewards all your future endeavors with success.

HAPPY NEW YEAR 2010

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Author: Shefali Dhamija
Website: http://blog.merosys.com/celebration/wish-you-a-merry-christm…

May God shower the snow of joy and happiness on you, may the bells jingle for you and may  Santa be extra good to you!

MERRY CHRISTMAS!!!

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Author: Shefali Dhamija
Website: http://blog.merosys.com/restaurants/online-marketing-working…

According to the results of online polling of America’s consumers concerning the restaurant industry and its approach to the internet and online, it is announced that 89% of consumers have researched a restaurant online prior to visiting a restaurant. This result shows the impact that online services and marketing are having on the restaurant industry. Research also showed that 57% of respondents said that they check out the restaurant’s website prior to selecting the restaurant. Among these greatest respondents are in the age groups 25-45  and from Northeast and Pacific coast.

‘Internet has  a great impact on customer’s  experiences and plays a key role in the restaurant industry.’ Thirty-nine percent of the respondents liked receiving promotional emails from restaurants with the two most popular online promotions being coupons for drink or food specials.

The current market scenario reveals that chain restaurants which are crowding the market day by day, are making a…

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Author: Shefali Dhamija
Website: http://blog.merosys.com/restaurant-menu/online-menus-the-new…

These days when we are working towards solving the most serious matter of global warming and searching ways to reduce it, still there are some sources which are making it more severe day by day. Among these are restaurants which are adding more and more to paper waste with their paper menus/flyers or brochures. All the techno savvy restaurateurs have adopted online food ordering systems as a solution to their food ordering needs. By doing so, they are also contributing towards the reduction in global warming as they do not need paper for their menus which in turn prevents the cutting of trees, which is the main cause of global warming.

We notice that it is customary of restaurateurs to distribute pamphlets/flyers to advertise about their menu specialties, which we often try to ignore and dump them into garbage. No doubt, this adds a lot to paper waste and pollutes the environment. The serious environmental issues require restaurants to shift from paper menus to online menus. This…

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Author: Shefali Dhamija
Website: http://blog.merosys.com/celebration/happy-thanksgiving

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Author: Shefali Dhamija
Website: http://blog.merosys.com/online-food-ordering/enjoy-the-festi…

Starting with Thanksgiving following to Christmas, the holiday season is arriving to knock your doors soon. It is the time when everyone is in a relaxing frame of mind and doesn’t want to even think of their chaotic schedules at work. Christmas holidays become an excuse for gatherings and parties when people get a chance to dine in with their dear ones. But those who want to remain in a little lazy feel and wish to have food from their choice of restaurant without stepping out; online food ordering is a fine selection.

With online food ordering system, menus can be accessed directly so that all details about the food to be ordered can be retrieved. Just click on the food shown on online menus and place your order for delivery/ pick up. You don’t need to have a superior tech sense for ordering food over internet. It is so effortless that even kids can place orders for their happy meals, with just a few mouse clicks. Restaurateurs also feel at ease with these ordering systems as…

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